Built By A Fisherman. Backed By Decades On The Water.
Real fishing, real gear, no gimmicks. Just rods that cast like full-size setups-built to go anywhere.
From Family Weekends To Game Fishing In Exmouth-This Brand Wasn’t Built In An Office.
Reely is the passion project of Brian Edwards, a lifelong fisherman, boatman, and water-lover with over 40 years of experience chasing fish across Australia and beyond.
It started as a kid, casting off jetties with his parents.
Now? He’s the guy passing that same passion to his own kids, with a tackle box that tells some serious stories.
Decades On The Water. Designed Into Every Product.
Brian’s fished everything from quiet beaches in Mandurah to game tournaments off Exmouth and Broome.
He’s chased marlin, wrangled pelagics, and learned the hard way which gear holds up and which doesn’t.
From balloon fishing to deep drops, he’s tested just about every method and material you can think of.
The Why Behind Reely
Through Easy Fishing Tackle and Easy Skippers Tickets, Brian’s spent years sharing his knowledge with the next wave of anglers—helping them fish smarter, safer, and with the right gear for the job.
Reely is the natural next step.
A brand built to:
Simplify the experience without dumbing it down.
Offer gear you can trust, wherever you cast.
Bridge generations from first-timers to old hands
And keep fishing fun, adventurous, and always accessible
Find What Fits Your Flow
All Kits
Rods Only
Reels & Tools
Apparel
Accessories
Reely Life
Fishing Isn’t Just A Hobby. It’s How We Reconnect With Nature, With Ourselves, And With Each Other.
Reely was born from that belief and built to make those moments happen more often, with less hassle and more joy.
What People Are Saying
Real fishing. Real Knowledge. Real Gear That Works.
That’s the Reely way and it all starts here
Join The Reely Crew
Early access to new drops, exclusive kits, and places worth fishing. No spam. Just reels, recs, and ridiculous ideas.
